There’s risk reduction and then there’s risk avoidance. One is good. The other is… (Photo by Loic Leray on Unsplash)

We Have to Explain Risk to People as if They Were Five Years Old

Public Health practitioners keep forgetting to talk about and teach the most important lesson of all.

Humans are notoriously bad at assessing risk. In 2019, aviation authorities around the world grounded the Boeing 737 MAX class of aircraft because of two accidents that occurred in 2018…